Mobile Dominance
ROV, MLBB, and Free Fire remain Thailand's three highest-grossing mobile titles. The trio accounted for 38% of total mobile gaming revenue — a surprising concentration for such a diverse market.
PC Gaming Rebound
Despite mobile's dominance, PC gaming venues (internet cafés) reported a 22% revenue increase in 2025, driven by esports viewership and younger audiences seeking the competitive experience.
Console Growth
PlayStation 5 attach rates in Thailand reached 45% in 2025 — higher than Malaysia and Vietnam but below Singapore. Game Pass's expansion into Thai pricing has driven Xbox interest up 15%.
